 |
 |
|
 |
||
 |
| |
| |
|
| |
 |
|||
|
||||||||
|
SYMBOL LTD (ADVERTISING AGENCY): |
| |
|
|||||
|
||||||||
A Vision on Advertising...
| ADVERTISING IS NOT ALL YOU NEED!™ |
|
Have you ever pondered over your company's mission, internal corporate capacity and the corporate environment? What are the favorable market opportunities, how to learn about them and which one to select? What strategy for market presence shall you adopt and how to plan, implement and monitor your marketing program? We live and work in a dynamically changing socio-economic environment. It is no more sufficient to have turned out a good product to be sure to be able to sell it. On the other hand, aggressive pricing and advertising for the art of advertising alone are in our opinion not adequately enough means to gain market positions. Lead by the wish to offer our customers realistic operating solutions, we adopted the approach established in the practice of those prospering in the business, namely the marketing approach. It is our starting point for meeting your basic requirement - increase of sales and winning a market share. Advertising is not omnipotent! It is part of a well-done job. In our strive to be useful and to refine advertising we set up a team that employs scientific methods for design of successful business strategies. An obligatory condition for long-term presence on the market in a competitive environment is the skillfully designed marketing mix with all its individual components, i.e. a combination of a high-quality product, an adequate pricing, successful promotion and effective distribution. We applied this approach first on ourselves. We studied our target markets, made an analysis of their real demand and incorporated in our business plans, parallel with the efforts to raise the quality of advertising publications, adequate information provision services - electronic versions of our reference guides and a multi-media version of the annual catalogue "Architecture and Construction" on CD-ROM. We ensured access to the world net Internet and we are currently preparing WEB versions of our publications. All this, coupled with the mastering of tested marketing concepts and strategies, allowed us to retain and satisfy the majority of our customers and win many new ones. We are glad to increase the volume and circulation of the "Architecture and Construction" Catalogue and add it by an electronic version on diskettes that is regularly updated and allows automatic searching. We are reducing substantially the hard currency price of the Catalogue with a view to popularizing it and expanding the range of its readers. Since the date of its founding the SUMBOL Ltd. Agency is active in the field of marketing. We offer you not just a product for which you can pay and leave the shop. We offer you joint work and permanent partnership with respect to your market presence through marketing advice, specific services and up-to-date information. We offer you the hand of a reliable partner ...
|
|
| |
| |
|
| |
|
|||
|
||||||||
|
SYMBOL LTD (ADVERTISING AGENCY): |
| |
|
|||||
|
||||||||
|
© 1993-2008 Symbol Ltd : All rights reserved. Contact us |
| |
|
Site statistics: |
|
|
|
||||||
